On this, the National Day of Eating and Food Worship, I present to you: advertisers who think we are morons

November 22, 2007

in From PlainJaneMom.com

Can you imagine a pair of jeans that WOULDN’T make these chicks look slim? Seriously, that would be a real feat of engineering. What are they, size 2? Build a pair of pants that makes them look like fatasses and I’ll applaud your mad skilz. But this, on the other hand, is just fucking insulting.

Lee Jeans Suck

{ 26 comments… read them below or add one }

Kara Kara November 22, 2007 at 5:23 am

oh jesus. What a terrible ad. I love how the size 2 in the middle looks like her pants are just 3 sizes to big.

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Bon Bon November 22, 2007 at 7:50 am

oh, yeh, if those three eat another blueberry they’ll bust right out of their size 2s. horrors.

show me normal, muffin top people in their pants, lookin’ good, and i may show interest in the pants yer hawkin’, Lee. otherwise, please stop trying to make me feel bad about myself.

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Jen Jen November 22, 2007 at 8:29 am

Hey now, let’s be fair. Those women could be a size 16 and their jeans are just making them look like they are a size 0. And if that was the case I would be running out and buying 14 pairs of those jeans tomorrow.

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Suburban Oblivion Suburban Oblivion November 22, 2007 at 10:59 am

Oh good god. That’s just annoying!!!

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Rhonda Rhonda November 22, 2007 at 11:35 am

Oh…freaking…hell. That’s beyond insulting.

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jen jen November 22, 2007 at 1:40 pm

Oh, they’re so average sized aren’t they? Where’s the real women?

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cagey cagey November 22, 2007 at 5:18 pm

This reminds me of Dove’s “real beauty” campaign. While Dove is in the USA promoting “real beauty”, they are in India hawking products to lighten skin, so the gals there can be “whiter”.

Bah.

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Melinda Melinda November 22, 2007 at 5:46 pm

So true! Where do they get off using models like this and then stating that the darned jeans are making them look slim? No, I call it anorexia!

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Sarah, Goon Squad Sarah Sarah, Goon Squad Sarah November 23, 2007 at 7:50 pm

Grrrrrr.

Boycotting.Lee.jeans.

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WAHM Tara WAHM Tara November 25, 2007 at 12:32 am

How funny! I see it all the time! Skinny women in an ad for us not so skinny women! Don’t they realize that pisses us off?

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Mom on Coffee Mom on Coffee November 25, 2007 at 8:16 am

Bitches. I challenge them to put a pair on me and watch the Muffin Top Show.

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Sarcastic Mom Sarcastic Mom November 25, 2007 at 11:25 am

Oh, come on now. I’m sure that if they took the jeans off their triple chins would just bust on out.

No?

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Sonya Sonya November 25, 2007 at 4:12 pm

LOL! Hilarious! Why is it you never see “real” people in these ads? How about ladies that have had a few children and have a couple of bellies….you know, women like me! LOL!

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BOSSY BOSSY November 26, 2007 at 10:34 am

Size 00 is the New 2.

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Kathy Kathy November 26, 2007 at 2:51 pm

Ugh. I saw a whole rack of these (not Lee’s, another brand) “slimming” jeans and they look exactly like the horrible high-waisted jeans I wore in jr. high. Not the new skinny jeans that actually can look flattering if they’re straight-legged and not super tight, but the tapered legged ones that zippered on the sides and had butterflies and unicorns stenciled on the pockets.

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Lotta Lotta November 26, 2007 at 7:18 pm

Good Lord. But I can’t even look at a Lee ad without thinking about the mom jean skit from SNL. If you haven’t seen it just type that into youtube’s search. Hilarious.

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Cynthia Blue Cynthia Blue November 27, 2007 at 8:11 am

I saw that ad myself and thought the same thing. Gads… no normal women in ads for sure.

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All Adither All Adither November 27, 2007 at 4:41 pm

Like these women would wear LEE jeans in the first place.

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Amy Amy November 27, 2007 at 6:55 pm

Another reason why I LOVE the Fruit of the Loom and Dove commercials. I love companies that show real women to sell their product and i’m much more likely to buy their product.

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Big Momma Pimpalishisness Big Momma Pimpalishisness November 27, 2007 at 7:13 pm

Oh how I agree. Oh how I agree. :/

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Big Momma Pimpalishisness Big Momma Pimpalishisness November 27, 2007 at 7:14 pm

And really, who does Lee think they’re tricking?

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dana dana November 28, 2007 at 8:10 am

Thank God someone else feels as angry as I do about these fucking magazine advertisements. I’m so sick of looking at these thin women and seeing the jeans maker claim the pants made them slim. Yeah right. The truth is, they don’t feel the compulsion to eat everything in sight like I do. This may be why my ass and hips never look slim!

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AbsolutelyBananas AbsolutelyBananas November 28, 2007 at 9:20 am

Hilarious! “Build a pair of pants that makes them look like fatasses and I’ll applaud your mad skilz.” – isn’t that the truth?!!

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Moobs Moobs November 28, 2007 at 9:26 am

THe scarier thought is there are people looking at that ad and concluding that hey must be overweight if those modelas are in need of remedial pants.

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Alex Elliot Alex Elliot November 28, 2007 at 3:49 pm

Geez!

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Suzanne Suzanne November 28, 2007 at 9:05 pm

That ad reminds me of the women who model those gut-sucking devices in my Macy’s circular. Of course the contraption works on someone without a stomach. The rest of us look like a sausage bursting out of its casing.

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