On this, the National Day of Eating and Food Worship, I present to you: advertisers who think we are morons

Can you imagine a pair of jeans that WOULDN’T make these chicks look slim? Seriously, that would be a real feat of engineering. What are they, size 2? Build a pair of pants that makes them look like fatasses and I’ll applaud your mad skilz. But this, on the other hand, is just fucking insulting.

Lee Jeans Suck


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27 responses to “On this, the National Day of Eating and Food Worship, I present to you: advertisers who think we are morons”

  1. Kara Avatar

    oh jesus. What a terrible ad. I love how the size 2 in the middle looks like her pants are just 3 sizes to big.

  2. Bon Avatar

    oh, yeh, if those three eat another blueberry they’ll bust right out of their size 2s. horrors.

    show me normal, muffin top people in their pants, lookin’ good, and i may show interest in the pants yer hawkin’, Lee. otherwise, please stop trying to make me feel bad about myself.

  3. Jen Avatar

    Hey now, let’s be fair. Those women could be a size 16 and their jeans are just making them look like they are a size 0. And if that was the case I would be running out and buying 14 pairs of those jeans tomorrow.

  4. Suburban Oblivion Avatar

    Oh good god. That’s just annoying!!!

  5. Rhonda Avatar

    Oh…freaking…hell. That’s beyond insulting.

  6. jen Avatar

    Oh, they’re so average sized aren’t they? Where’s the real women?

  7. cagey Avatar

    This reminds me of Dove’s “real beauty” campaign. While Dove is in the USA promoting “real beauty”, they are in India hawking products to lighten skin, so the gals there can be “whiter”.

    Bah.

  8. Melinda Avatar

    So true! Where do they get off using models like this and then stating that the darned jeans are making them look slim? No, I call it anorexia!

  9. Sarah, Goon Squad Sarah Avatar

    Grrrrrr.

    Boycotting.Lee.jeans.

  10. WAHM Tara Avatar

    How funny! I see it all the time! Skinny women in an ad for us not so skinny women! Don’t they realize that pisses us off?

  11. Mom on Coffee Avatar

    Bitches. I challenge them to put a pair on me and watch the Muffin Top Show.

  12. Sarcastic Mom Avatar

    Oh, come on now. I’m sure that if they took the jeans off their triple chins would just bust on out.

    No?

  13. Sonya Avatar

    LOL! Hilarious! Why is it you never see “real” people in these ads? How about ladies that have had a few children and have a couple of bellies….you know, women like me! LOL!

  14. […] Lee Jeans presents…. Jeans that make you look skinny for the already skinny lady. This is another example of advertisers not using the target body image that they are trying to sell to. *sigh* […]

  15. BOSSY Avatar

    Size 00 is the New 2.

  16. Kathy Avatar

    Ugh. I saw a whole rack of these (not Lee’s, another brand) “slimming” jeans and they look exactly like the horrible high-waisted jeans I wore in jr. high. Not the new skinny jeans that actually can look flattering if they’re straight-legged and not super tight, but the tapered legged ones that zippered on the sides and had butterflies and unicorns stenciled on the pockets.

  17. Lotta Avatar

    Good Lord. But I can’t even look at a Lee ad without thinking about the mom jean skit from SNL. If you haven’t seen it just type that into youtube’s search. Hilarious.

  18. Cynthia Blue Avatar

    I saw that ad myself and thought the same thing. Gads… no normal women in ads for sure.

  19. All Adither Avatar

    Like these women would wear LEE jeans in the first place.

  20. Amy Avatar

    Another reason why I LOVE the Fruit of the Loom and Dove commercials. I love companies that show real women to sell their product and i’m much more likely to buy their product.

  21. Big Momma Pimpalishisness Avatar

    Oh how I agree. Oh how I agree. :/

  22. Big Momma Pimpalishisness Avatar

    And really, who does Lee think they’re tricking?

  23. dana Avatar

    Thank God someone else feels as angry as I do about these fucking magazine advertisements. I’m so sick of looking at these thin women and seeing the jeans maker claim the pants made them slim. Yeah right. The truth is, they don’t feel the compulsion to eat everything in sight like I do. This may be why my ass and hips never look slim!

  24. AbsolutelyBananas Avatar

    Hilarious! “Build a pair of pants that makes them look like fatasses and I’ll applaud your mad skilz.” – isn’t that the truth?!!

  25. Moobs Avatar

    THe scarier thought is there are people looking at that ad and concluding that hey must be overweight if those modelas are in need of remedial pants.

  26. Suzanne Avatar

    That ad reminds me of the women who model those gut-sucking devices in my Macy’s circular. Of course the contraption works on someone without a stomach. The rest of us look like a sausage bursting out of its casing.

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